Blogs
CHAGEE and Cha Yan Yue Se both lean into Chinese-style tea and cultural branding, but at opposite scales: one is a national, IPO-backed premium chain, the other a regional cult brand. This build guide shows AU shop owners what each does — a tea-forward latte versus a signature house milk tea with identity — and which wholesale teas and powders build a version of each.
Cha Yan Yue Se built a cult following on a Chinese-style milk tea with a signature cream-and-nut finish and a strong house identity. Here's a shop-grade build for AU cafés — a rich black-tea base, a cream cap, and the case for making one drink unmistakably yours.