Blogs
HEYTEA and CHAGEE are both premium, but they disagree on what 'premium' means: HEYTEA layers on cheese foam, fruit and toppings; CHAGEE strips back to whole-leaf tea and milk. This build guide shows AU shop owners both philosophies — the topped fruit tea versus the tea-forward latte — and which wholesale ingredients build a credible version of each.
CHAGEE and Cha Yan Yue Se both lean into Chinese-style tea and cultural branding, but at opposite scales: one is a national, IPO-backed premium chain, the other a regional cult brand. This build guide shows AU shop owners what each does — a tea-forward latte versus a signature house milk tea with identity — and which wholesale teas and powders build a version of each.
Mixue and CHAGEE sit at opposite ends of the new-style tea market: one wins on price and volume, the other on premium whole-leaf tea lattes. This is a build guide for AU shop owners — what each playbook actually is, and which wholesale ingredients let you put a credible version of either on your menu.
Six of China's biggest tea brands run six completely different playbooks — ultra-budget volume, premium whole-leaf lattes, cheese-tea innovation, fruit-and-bakery, fresh-fruit value, and cultural Chinese-style milk tea. This is a build guide for AU shop owners: what each brand actually does on the menu, and which wholesale ingredients let you put a credible version on your own board.
CHAGEE's headline drink is a tea-forward jasmine milk tea where you taste the tea, not the sugar. Their exact recipe is proprietary, but the style is very buildable. Here's a shop-grade version for AU cafés — ratios, method, and the wholesale tea to start from.