Blogs

Aesthetic top-down view of a coffee cup, tea, and flowers on a vintage tray.
CHAGEE vs Cha Yan Yue Se: Two Ways to Build a Chinese-Style Tea Identity
May 31, 2026
CHAGEE and Cha Yan Yue Se both lean into Chinese-style tea and cultural branding, but at opposite scales: one is a national, IPO-backed premium chain, the other a regional cult brand. This build guide shows AU shop owners what each does — a tea-forward latte versus a signature house milk tea with identity — and which wholesale teas and powders build a version of each.