Blogs
Mixue and Guming both scaled on accessibility, but they did it differently: Mixue on the lowest price across a short menu, Guming on a wide fresh-fruit-tea board at mid prices. This build guide shows AU shop owners what each playbook is — a single budget hero versus a broad affordable fruit menu — and which wholesale ingredients build a version of each without over-stocking.
Mixue and CHAGEE sit at opposite ends of the new-style tea market: one wins on price and volume, the other on premium whole-leaf tea lattes. This is a build guide for AU shop owners — what each playbook actually is, and which wholesale ingredients let you put a credible version of either on your menu.
Six of China's biggest tea brands run six completely different playbooks — ultra-budget volume, premium whole-leaf lattes, cheese-tea innovation, fruit-and-bakery, fresh-fruit value, and cultural Chinese-style milk tea. This is a build guide for AU shop owners: what each brand actually does on the menu, and which wholesale ingredients let you put a credible version on your own board.
Mixue's model runs on affordable, recognisable drinks at volume — and a brown sugar boba is the classic. Here's a shop-grade build for AU cafés: brown sugar syrup, tapioca, milk, the ratios that work, and why this is the drink to build your entry-price tier around.