Blogs

A creamy saffron milk tea held in hands, showcasing rich flavors and vibrant saffron strands.
HEYTEA vs CHAGEE: Two Premium Philosophies AU Shops Can Build From
May 31, 2026
HEYTEA and CHAGEE are both premium, but they disagree on what 'premium' means: HEYTEA layers on cheese foam, fruit and toppings; CHAGEE strips back to whole-leaf tea and milk. This build guide shows AU shop owners both philosophies — the topped fruit tea versus the tea-forward latte — and which wholesale ingredients build a credible version of each.
Aesthetic top-down view of a coffee cup, tea, and flowers on a vintage tray.
CHAGEE vs Cha Yan Yue Se: Two Ways to Build a Chinese-Style Tea Identity
May 31, 2026
CHAGEE and Cha Yan Yue Se both lean into Chinese-style tea and cultural branding, but at opposite scales: one is a national, IPO-backed premium chain, the other a regional cult brand. This build guide shows AU shop owners what each does — a tea-forward latte versus a signature house milk tea with identity — and which wholesale teas and powders build a version of each.
Close-up of a delicious iced milk tea with visible ice cubes and a straw.
How to Build a CHAGEE-Style Jasmine Milk Tea in Your AU Shop
May 31, 2026
CHAGEE's headline drink is a tea-forward jasmine milk tea where you taste the tea, not the sugar. Their exact recipe is proprietary, but the style is very buildable. Here's a shop-grade version for AU cafés — ratios, method, and the wholesale tea to start from.